Pierre-Antoine Rousseau is Online Marketing Manager at EurActiv, the independent media portal fully dedicated to EU affairs. He runs his blog at http://www.ie-lobbying.blogspot.com
What are the top three things you'd ask people to consider before they start a blog?
Never forget: blogging is not only about writing, it’s also about being read, and let’s not forget influence, visibility and networking. So, make sure you’ve got a real plan behind what you’re doing, ideally matched to a PR strategy.
With this in mind:
- At a technical level, think about the blogging platform you are going to choose. Benchmark the available options, not forgetting you can often do this for free. Of course, this part also depends on your “geekiness”…
- At an editorial level, think about your positioning. What are you going to write about? What will be your audience? Prepare some articles before launching the blog. And don’t forget that strategy.
- At a community level, think about your environment. Map the webosphere and blogosphere so that you have an idea of who you’re trying to influence. Identify friends and foe and prepare to interact!
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