We've pulled together a little spreadsheet of useful feeds. You can add these to your feed reader to help you monitor what's being said about you (or your client, or any issue that you care about).
Take a look at Brendan's article: How to create a News Tracker with NetVibes for some other ideas.
This isn't a perfect list, by any means; but for most people, it's should be more than enough to get you off the ground. A lot of these feeds are hidden somewhere behind the sites that they come from; just try (for example) finding the feeds you're looking for on YouTube, Wikipedia, or Reddit without using this!
It will save you time, too. Hacking about with the URL cuts out about a minute of painful fiddling on the site. This is the commando way to do stuff. If commandos fiddled around with digital media monitoring, of course.
We've included Kingsley Joseph's Social Media Firehose - for a lot of people, that may be enough on its own - or already be too much. We prefer using separate feeds to creating one giant metafeed. Others don't.
A note of caution
Depending on the search engine behind the feed, different searches can give you wildly different results. For exampleq="hello world" can give different results than q=hello+world. You may need to play about with this.
Your browser will convert non-standard "unsafe" characters used in search term (spaces, plusses, punctuation, and quotation marks, for example) into their safe equivalent. These can be recognised by the percentage sign before them, but can make the search term hard to read/create.
If something is broken, it's most likely anything that looks like this.
%20 = (space)
%22 = " (double quotes)
%2b = + (plus sign)