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  • Location: United Kingdom

One-Line Bio

I'm a digital marketing strategist.


Mat joined global Public Relations firm Porter Novelli in 2007 to work for their global business, co-ordinating digital strategy, training, and product development.

He began his digital media career more than a decade ago at AKQA, one of the UK’s most successful and longest running digital agencies. He set up the media-planning business, becoming one of the first people in the UK to plan and buy online advertising campaigns for clients Microsoft, Orange, BMW and BT.

He joined BMP interAction, the digital wing of DDB London in early 1998. Here he planned campaigns and negotiated deals for a client list that included Anheuser Busch, PepsiCo, Compaq, Sony, Vodafone, Credit Suisse, Reuters, and Volkswagen.

Joining the board in January 2000 as Head of Strategy, he became part of the management team that set up the global network of DDB’s digital agencies: Tribal DDB Worldwide. He appeared in Campaign magazine's 30 under 30.

He left Tribal in October 2001 to work first as a consultant, then going on to set up digital planning agency Ryan Morrison & MacMillan Ltd, working for clients that included the Discovery Channel, Sony, Buckingham Palace and Porter Novelli.